How to Write a Press Release

 A press release can be like a key that opens a door into a great hallway filled with numerous rooms. It ends up that press releases just aren't what they used to be. There was a time when writing press releases was an exclusive right of members of the media, publicists and public relations specialists. This elite class of specialists would fashion press releases and send them out to various newspapers, radio stations and television stations. Those days are gone. The internet and other innovations now make it possible for the average person to efficiently craft a press release for themselves. But just any type of writing will not suffice.

Even though writing press releases has become something anyone can do, there is still a great storehouse of wisdom on how to write an effective press release that will gain the attention of the intended audience. The online press release is no different. The goals of an online press release are to bring traffic to the online sites where the press release is submitted, to use the right keyword density in order to gain a high ranking in Google and similar searches, and to be Search Engine Optimized. Word choice is critical to the success of that release.

Basic rules of a press release

- A brief clear and to the point headline
- Start with date and location
- First paragraph should grab attention with important keywords
- Body of press release should back up title and include Who, what, when, where, why, and how
- Make it clean and straight to the point for journalists
- Add an ‘about’ paragraph and contact details at bottom
- Keep it news worthy at all times, do not write like an article
- Written in 3rd person format, not as if you are writing about yourself
- Doesn’t need to be massively long

 

More in depth details can be found here

A well-written press release gets shared the way a compelling video on YouTube does. Insiders; such as syndicators, third party news sites and journalists will often be attracted to a press release, and they will share the best written ones with others. This could result in interviews and other forms of coverage. In other words, open doors.

It matters what goes in those precious paragraphs. It would be unwise to just throw together a press release, toss it out there and hope for the best. With top-tier writing, keywords of significance, and important details, a press release can be a very effective tool for an individual or company to use to spread the word about a new book or product, or something else that carries an element of newsworthiness.


Getting writing assistance or editing for a press release is possible through the use of http://www.release-news.com/, a press release news and distribution site in the market. For $99 Release-News.com will write and distribute a press release online for you. Release-News.com will write a press release and distribute it for you for only $99. Read more about the benefits of an online press release

Lush Lemon Curating Quality and Bringing Beautiful Fashion to the World

Louisville - At Lush Lemon, we believe in providing customers with only the best quality brands. Our mission is to bring beautiful fashion to the world and elevate style standards with our unique selection of products. We understand that fashion should be more than just a trend; it should be an experience. We are determined to ensure that each customer feels confident and beautiful in their skin.

Lush Lemon offers a carefully curated selection of clothing and accessories for women and children. We source our products from premium brands so you can access high-end fashion at attractive prices. In addition, we aim to provide quality pieces that will last you season after season.

Our experienced stylists select only the most stylish items while keeping up with the latest trends. From streetwear to formalwear, we have something for every occasion. With our range of sizes, colors, and textures, there is something for everyone at Lush Lemon.

Are you looking to personalize your "me" time with bath and body products? We have you covered. Explore the best with our bath and beauty products, such as calming diffusers and refill kits.

  • We are experts in our field and bring the best fashion to the world.
  • Our apparel is of the highest quality, ensuring you always look your best.
  • We have a variety of styles for women and children, so anyone can find what's perfect for them.
  • We take the time to carefully select every brand that we sell to ensure the highest quality.
  • We want to bring beautiful fashion to your closet, and the best place to do that is by providing top-quality apparel and accessories.
  • Our goal is always to provide you with the very best, starting with the quality of our brands.

At Lush Lemon, we want you to look your best no matter what you wear or where you go. Our commitment to quality ensures that each item meets our high standards before it reaches your doorstep. We strive to provide outstanding service and top-notch products, so all purchases over $100 come with free shipping and easy returns. Get your spring favorites during our spring sale with the code "SPRING."

We proudly offer various styles and designs without compromising quality or affordability. With our ever-changing selection of fashionable pieces, there’s always something new waiting for you at Lush Lemon. So don’t wait – explore our stylish collections today and take your haul home in time for Spring.

Restorerz Emergency Services Offers Specialist Solutions to Water Damage

Van Nuys, CA - When water or mold threatens to damage your home, Restorerz Emergency Services can be on hand within the hour to offer rapid, high-quality solutions. Their technicians are the emergency water damage restoration experts in the Van Nuys region.

Their certified and highly trained professionals are available 24 hours a day, seven days a week, to respond to any emergency of any size, whether it’s a flood, burst pipe or other catastrophic incident damaging your home.

Unsanitary water to excessive rainfall can often find its way into a residence and flood the interior, causing significant damage. The after-effects can damage walls, wooden floors, heating, and air conditioning systems, as well as ruin carpets and furniture. The longer it stays untreated, the bigger the damage, such as mold, bacteria, health hazards, diseases, and the destruction of personal items.

When called in, one of their Institute of Inspection Cleaning and Restoration (IICRC) accredited inspectors will assess your home to review the extent of damage, answer any questions and offer a carefully-thought-out plan utilizing their extensive experience to prevent additional damage and start the clean-up of the property efficiently.

Restorerz Emergency Services is equipped with state-of-the-art machinery, such as large industrial fans, wet and dry vacuums, and powerful pumps, to successfully tackle water extraction, drying, and other water-related problems.

As emergencies can be overwhelming, their technicians will strive to make the process as smooth and stress-free as possible. They will quickly remove soaked and damaged items to prevent and reduce further damage to deeper surfaces, distance furniture, and other personal items from the house and affected areas. Personal items, such as artwork, gadgets, and home electronics, will be removed and stored in a safe and dry place.

They are the go-to emergency responder as they can offer to be at your property within 60 minutes of call-out and offer the most competitive pricing in southern California. They are also approved to work with all insurance companies and strive to achieve guaranteed satisfaction.

Clients who turned to Restorerz Emergency Services have highly praised their services in their hour of need. May Selga commented: “I used this company when I had water damage due to a burst pipe. They were on time and courteous. They are responsive to any means of communication. They are also very accommodating to my schedule.
The work done was clean. Nick, the crew, and also office staff were very helpful in resolving my issue.”

Cherry C. said: “We had a water break at our rental property inside our attic and Restorerz came in pretty quickly, assessed the situation and quickly handled everything with our insurance company. They had my attic cleaned and quickly dried out within a week. They have a great team and I'm very impressed on how everything was professionally handled and done. I will recommend Restorerz to anyone. They are awesome. I'm very happy and extremely satisfied with their work. So glad to have someone like them to cover our back.”

If you need to call them out or require more details about their services:

Phone:  (800) 575-0348

Website: https://restorerz.com/

SGS Publishes SafeGuardS Covering UK Proposals to Update POPs Regulation

SGS, the world’s leading testing, inspection and certification company, is advising stakeholders that the United Kingdom is currently holding a consultation over proposed revisions to its Persistent Organic Pollutants (POPs) Regulation.

The UK Department for Environment, Food and Rural Affairs (DEFRA) has launched a consultation on proposals to update retained Regulation (EU) 2019/2012, as amended by:

  • POPs (Amendment) (EU Exit) Regulations 2020/1358 
  • POPs (Amendment) (EU Exit) Regulations 2022/1293 

The consultation will run from March 2, 2023, to April 27, 2023.

These proposals relate to:

  • Changes to the Stockholm Convention
  • Review of the POPs Regulation held in 2022
  • Scientific or technical progress

Proposed changes to Annex I of the POPs Regulation include:

  • Removing existing specific exemptions for four POPs:
  1. Perfluorooctanoic acid (PFOA), its salts and PFOA-related compounds
  2. Perfluorooctane sulfonic acid and its derivatives (PFOS)
  3. Short-chain chlorinated paraffins (SCCPs, alkanes C10-C13 chloro)
  4. Decabromodiphenyl ether (decaBDE, bis(pentabromophenyl) ether)
  • Adding unintentional trace contaminant (UTC) exemptions for at least two POPs (hexachlorobenzene (HCB) and pentachlorophenol (PCP))
  • Deleting and/or amending existing UTC exemptions for PFOA

Addition amendments include:

  • Adding perfluorohexane sulfonic acid (PFHxS), its salts and PFHxS-related compounds to Annex I of the POPs Regulation
  • Including Dechlorane Plus (DP), Methoxychlor and UV-328 through forthcoming or future legislative updates without further public consultation if they are adopted at a future Conference of the Parties of the Stockholm Convention

Following Brexit, these proposed revisions will, if adopted, apply to England, Wales and Scotland.

SGS Chemical Testing
SGS offers a comprehensive range of testing services to help manufacturers and suppliers ensure their products are safe and comply with national and international regulations concerning harmful chemicals. In the end, it’s only trusted because it’s tested. Learn more about SGS Chemical Testing Services.

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full UK Consults Over Proposed Revision to Persistent Organic Pollutants SafeGuardS.

Subscribe here to receive SGS SafeGuardS direct to your inbox.

For further information contact:

Dr. HingWo Tsang
Global Information and Innovation Manager
Tel: (+852) 2774 7420
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.sgs.com/cp 
LinkedIn: SGS Connectivity & Products

About SGS
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 97,000 employees operate a network of 2,650 offices and laboratories, working together to enable a better, safer and more interconnected world.

Wade Paint Leads Major Project As Quality Reputation Continues to Grow

South Carolina – A major rehabilitation project of a building in the heart of South Carolina has helped Wade Paint Co. showcase its full work scope less than two years after the business was created.

Elliott Hall's company has seen phenomenal growth since its launch during the pandemic. It is now engaged on one of its biggest-ever projects with an incredible rehabilitation of a property right in the heart of downtown Charleston.

Mr Hall said the company had been hired to fully replace siding, demolition and replacement of its porches and do a complete exterior repaint. 

"It's an incredible project and will certainly be one more beautiful home for everyone to see as they drive through Charleston," he commented. "Wade Paint Co is extremely proud of its work on the King St home and is already looking at a full summer."

Projects like these are a hallmark of Elliot's plans to continue to scale up the company. Wade Paint Co. offers professional interior and exterior painting across Charleston. He commented: "What sets us apart? Experienced crews, unparalleled professionalism, fair and honest pricing, and consistent communication you can trust."

The company has achieved an incredible reputation in a short time due to Elliot recruiting painters from some of the best paint companies in town. Using his experience in the corporate world, Elliot put in SOPs and super-friendly salary structures that allow his painters to earn a great living while delivering quality work time after time. 

His wife, Kaylee, got him into painting in college, and when the pandemic hit, they went back to painting - finding a big market for homeowners and business owners looking for reliable painting crews. He added: "We now have big plans to grow the business this year, and we are honored to have had so many homes and businesses grow with us."

As expert painters, they've painted and restored exteriors on some of the region's most iconic homes across Downtown Charleston, Historic Charleston Green, Mount Pleasant, Daniel Island, and West Ashley.

Wade Paint only uses premium Sherwin Williams paint, so they can guarantee that their work will last years.

Clients have left five-star testimonials of Wade Paint's work. Amanda Bergdorf commented: "Wade Paint Co did an excellent job on my interior walls in my house! They were quick and efficient. They helped me pick the color, scheduled me almost immediately, and made sure we were happy with the results. I will definitely use them again in the future."

For a quote, more information, or to review their work: 

Phone: (419) 410-8571

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: www.wadepaintco.com