The Top 5 Mobile App Ideas for Businesses in 2020
Over the past few years, there has been an exponential increase in mobile application development for businesses. This is due to the rapid increase in the number of smartphone users and mobile application downloads. Statista reveals that the number of smartphone users worldwide will increase from 3.2 billion in 2019 to 3.5 billion in 2020.
we find that the number of smartphone users worldwide has increased at a constant rate since 2016. This trend is expected to continue in 2020 and 2021, with the number of smartphone users increasing to 3.5 billion in 2020 and 3.8 billion in 2021, respectively.
Another interesting finding of Statista and perhaps the biggest reason for businesses around the world to consider mobile application development is that there was a significant increase in the number of mobile application downloads in 2018 compared to 2017. The number of app downloads is expected to continue to increase over the next few years to reach 258.2 billion by 2022.
With an increase in both the number of smartphone users and the number of app downloads expected worldwide, 2020 would be a great time for businesses to invest in the development of innovative mobile applications. If you’re not sure about what type of mobile application to develop for your business in 2020, then you may want to consider the following mobile application ideas for businesses that are trending today.
1. IoT Applications
Gartner predicts that the number of connected devices in the world will increase to 26 billion in 2020, generating a revenue of over $300 billion in the process. On the other hand, Statista predicts the internet of things (IoT) connected devices installed base worldwide to reach 30.73 billion in 2020 and 75.44 billion in 2025.
we find that the IoT connected devices installed base worldwide has increased steadily over the past five years, and this trend is expected to continue over the next half-decade. This is a real opportunity for businesses to capitalize on.
The Internet of Things (IoT) is considered by many as the future of technology. This is because it enables you to control your car, the gadgets, and appliances in your home, and more from a single operating point remotely. With so many connected devices, there has never been a better time to invest in the development of IoT mobile applications for your business.
If you’re not thinking about developing an IoT application for your business, then you’re missing out on a great opportunity to get ahead of your competitors. This is because IoT mobile apps are a futuristic technology that can change how apps are developed in the future.
With an IoT mobile application, you can increase convenience for your customers while automating many of your processes. Another advantage of an IoT mobile app is that this type of app is highly interactive and can keep your users/customers engaged with innovative, user-friendly features. In short, an IoT mobile application developed by one of the top app development companies can help you meet many of your complex business needs while ensuring a competitive advantage for your business. Depending on your industry, you may want to choose one of the following IoT mobile app ideas for your business:
- Home automation
- Smart parking system
- Smart office systems
- IoT-enabled ECG devices
2. VR-Enabled Apps
Another innovative mobile application idea is virtual reality or VR-enabled apps. A trendy technology, virtual reality is making the unthinkable possible. If you want to get ahead of the competition, then you must take full advantage of this capability.
In the past, VR’s use and popularity were limited to the gaming world. However, this is no longer the case. As of 2018, there were around 171 million VR users worldwide spread across a range of industrial domains. Today, VR is being integrated with other disruptive technologies such as IoT to enable its greater use in industrial and business settings.
With VR mobile applications, you can provide your customers with an immersive and life-like experience of your business and products/services at a time and place of their choice. While the development and use of VR mobile apps are seen most in the retail sector, businesses/organizations in other sectors are also developing and using these apps. An example of this is the healthcare sector, where VR mobile apps are used for medical education, diagnostics, pain management, physical fitness and therapy, and human stimulation techniques.
3. On-Demand Applications
On-demand applications are already a hit with many businesses today. This is because they are fast becoming an integral part of the consumer’s life. According to the Harvard Business Review (HBR), over 22 million consumers are attracted by the On-Demand economy each year, with spending exceeding $57 billion. Perhaps, the most interesting finding of HBR is that $35.6 billion of this revenue comes from the online marketplace.
From the above infographic, we find that area in the on-demand economy with the highest average spending per year (in billions) is the online marketplace. Transportation comes in second, but there is a gap of almost $30 billion between the two areas/sectors of the on-demand economy.
This shows that, if businesses want to take advantage of a booming on-demand economy, then they need to focus on and invest in the online marketplace. The best way to do this is by developing an on-demand mobile application for your customers. By doing this, you will provide your customers with quick access to the products/services they desire at their fingertips. Ultimately, this will bring benefits to your bottom line.
4. Social Media Applications
Social media applications will stay useful for several years to come. This applies to both consumers and businesses. For businesses, the greatest benefit of developing a social media application lies in the fact that there were over 3.4 billion social media users worldwide in 2019.
In addition to getting exposure to at least some of this social media user base, there are several other advantages of developing a social media app for your business that should encourage you to go ahead with the app development.
These benefits include (but are not limited to) brand promotion and user loyalty, faster demonstration of products and services to a wide customer base, valuable insights about your prospects and competitors, enhanced user experience that boosts your brand reputation, specific and targeted advertising, and increase in search rankings, website traffic, and conversion rates.
With the advantages of developing a social media app for your business established, you may want to know the approach on social media apps that will encourage consumers to buy from you.
From the above chart, we learn that the behavior consumers want to see most from brands on social media platforms is honesty. The next most wanted behavior is friendliness. Consumers also want brands to be helpful and funny on social platforms. The behaviors least desired from brands are being snarky and politically correct. So, once you have a social media app for your business, make sure that you are not too vocal about government policies and social issues there. Most of your consumers won’t appreciate it.
5. Blockchain Applications
Blockchain applications are the fifth and final mobile app idea on our list that businesses can develop in 2020. According to Statista, the global blockchain market will grow to $23.3 billion by 2023. This means that businesses will have plenty of opportunities in the coming years in blockchain to capitalize on.
Contrary to popular belief, blockchain is not just about cryptocurrency and the provision of financial services. Instead, it can be used to secure data in a range of industries. In fact, blockchain is already proving its worth in many sectors other than the financial services industry.
From the above graph, we find that 53% of the surveyed organizations consider blockchain to be one of their top five strategic priorities in 2019 compared to 43% in 2018. The blue highlight represents the 2019 findings, while the green illustrates the findings of the 2018 survey.
First and foremost, a blockchain mobile application can help you to enable a secure business ecosystem. Additionally, it ensures transparency with a complete ledger system. Another reason to hire a mobile app development company to build a mobile blockchain application for your business is that blockchain applications are simple to use and highly reliable. What more do you want?
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Conclusion
From the information above, we find that the downloading and use of mobile applications is on the way up. Therefore, it makes great sense for businesses worldwide to invest in mobile application development in 2020. There are several advantages to this, and some of them have been discussed above.
Also discussed in this guide are the best mobile app ideas to develop for businesses in 2020. These mobile application ideas for businesses include IoT applications, VR-enabled apps, on-demand applications, social media applications, and blockchain applications. You can extract the maximum benefit from the development of these applications by hiring dedicated developers to build them.
