- Adoption of BYOD policies by corporates is driving the market growth. Globally, organizations are opting e-learning services for educating and training their employees owing to the incurring expenses of the traditional teaching methods. The increased compatibility of learning management system with mobile devices and social learning have mandated the corporates to adopt BYOD culture.

- As e-learning is evolving, there is a need for skilled workforce to further develop the services and tools. In a report titled 'The Future of Jobs 2018', the World Economic Forum (WEF) said around 54 % of the global workforce had to be re-skilled or up-skilled to work in disruptive and digital technologies spawning the virtual world.

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Key Market Trends

Distance-Learning to Dominate the Market

- According to 2019 Online Trends in Education Report, 69% of online students identified employment as their primary goal for entering a program.

- Colleges are also offering distance learning program to cater to all demographics, irrespective of location. As students with more diverse characteristics enter online programs, schools must provide services that meet a wider variety of student needs.

- Students prefer distance learning because they can set their pace of study and also it costs less.

- Flexibility of learning is the major factor which is leading to students and corporates opting for distance education thereby significantly driving the market growth.

North America to Witness Highest Growth

- The driving factor for the growth of LMS market in North America is the presence of LMS platform pioneers like Docebo and iSpring, which are successful in offering their services to big and SMEs.

- The 2017 UNESCO report on mobile learning initiatives and policy implications in America indicated that mobile learning efforts in Canada and the United States are generally school or district led.

- Samsung’s North American Regional Head Office, in collaboration with Discovery Education, an NGO dedicated to coding education, offers an extra-curricular program to fourth and fifth-grade girls. Offering a wide range of hands-on computer programming and electronic training activities, emPOWER Tomorrow helps girls develop an interest in science, technology, and coding.

Competitive Landscape

The market is concentrated with existing vendors rolling out latest version and new offering of their LMS software for both corporate and academic purpose.

- May 2019 - D2L introduced 'Indigo', the latest version of its Brightspace learning platform which empowers employees to take control of their own learning paths in a competitive global economy.

- March 2019 - Blackboard announced that the University of Ferrara (Unife) implemented Blackboard Collaborate to enhance its online teaching and learning offering. Through Blackboard Collaborate, Unife is providing up to 13 virtual classrooms every day, for a total of 70 hours of online lessons.

- February 2019 - McGraw-Hill launched SmartBook 2.0 as a major enhancement of its market-leading McGraw-Hill Connect learning platform. It is an adaptive learning engine, which helps students to achieve at higher rates.

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New Leaf Technologies recently hosted the second instalment of their eLearning Indaba for 2021. The hour-and-a-half long Zoom session saw over 500 human resources (HR) and learning and development (L&D) professionals register to gain valuable insights into key trends shaping online learning.

The eLearning market has grown a whopping 900% since 2000 and a study conducted by IBM indicated that the eLearning industry has helped businesses see a ROI of 1:30 in productivity. The same study also noted that participants learned nearly five times more material without increasing their time spent in training. New Leaf Technologies Managing Director Michael Hanly introduced the free online sessions centred on finding insights to use in your business: some new ideas, perhaps new techniques or technology – and hopefully even a new way of thinking.

The guest speakers for the second session were Guy Wallace (President of Eppic Inc, USA) who spoke about performance and enabling knowledge/skills analysis data and its use in the lesson mapping steps, and Mehdi Tounsi (Senior Regional Director, Open Sesame, Europe) addressing artificial intelligence (AI) and machine learning (ML) in the context of curation. Session guests could ask questions after the presentations, and join an insightful interactive workshop.

Hanly announced the newly-created eLearning Indaba Awards (details for entry below) and also imparted exciting news around New Leaf Technologies’ latest partnership with the Learning Performance Institute (LPI). Established in 1995, the LPI is the leading global authority on workplace learning and development. Their focus is on learning efficacy: the demonstrable impact of learning on individual and organisational performance. LPI membership sets you apart from other learning professionals and underlines industry recognition of skills, experience, professionalism and quality.

Wallace on lesson mapping skills

Guy Wallace has been an instructional systems design consultant (ISD) since 1979 and specialises in curriculum architecture design (CAD) for the analysis and design of performance-based training and development (T&D) paths and planning guides. He has authored 15 books and worked with 45 of the Fortune 500 companies in the USA, including NASA and the US National Academy of Sciences (NAS). His consulting engagements have won internal and external awards for AT&T, Change Healthcare, General Motors, Hewlett-Packard, Imperial Oil, and Siemens Building Technologies.

He told participants how he created the first lesson map in 1990 and explained how it has been at the heart of his Instructional Systems Design (ISD) methods – a format he has used to aid numerous clients. 

Tounsi on impressive eLearning stats

Since 1996 Mehdi Tounsi has worked for companies like Gatlin International providing lifelong learning delivered online. He developed his skills while working in Australia, Africa, the UK and America and now specialises in bringing the world's best machine learning and expert curation. He helps organisations across Europe, the Middle East and Africa (EMEA) to reach their business and organisational goals at his latest position held at Open Sesame, Europe. 

Tounsi contributed impressive statistics to show how AI and ML are changing the way employees are seeing the roles that managers play.  He quoted a survey conducted for Oracle and Future Workplace where 8 370 employees, managers and HR leaders across 10 countries were asked who they would trust more: a robot or their manager. Surprisingly enough, 64% of the employees said they trusted a robot more than they would trust their manager. Why is this the case? The data showed that survey respondents felt robots are better at providing unbiased information (26%), maintaining work schedules (34%), problem solving (29%), and managing a budget (26%).

He further spoke of how AI and ML have helped create 90% of the world’s data in the last year. This will accelerate, since computers can process this information more quickly than humans. This means that businesses need to change their relationship with AI and ML and use those to their strategic advantage. 

AI’s digital, dynamic nature also offers opportunities for student engagement that cannot be found in often-outdated documents or in the fixed environment. In a synergistic fashion, AI has the potential to propel and accelerate the discovery of new learning frontiers and the creation of innovative technologies. A recent study from eSchool News discovered that the use of AI in the education industry will grow by 47.5% through 2021.

eLearning Indaba Awards

A stimulating addition to the already-popular eLearning Indaba series was the announcement of the eLearning Indaba Awards. Submissions for the awards need to be a maximum of 15 minutes long, and showcase an inspirational eLearning experience. The deadline for entries is 30 September 2021. Results will be announced at the final eLearning Indaba event, where the winning eLearning journey will feature. Prizes include a 3–night stay at a game reserve near the Kruger National Park and takealot.com vouchers to the value R3 000 for the runners-up.

To find out more about the indaba, visit https://newleaftech.co.za/elearning-indaba/

You can register there for the free upcoming Indabas and have access to all previous sessions held.

More about the Wallace lesson map concept

Wallace’s lesson map concept has three parts:

• Event map of lessons
• Lesson maps of instructional activities
• Instructional activity specifications

In order to get to this point, you should ask the following questions to be able to lay it out in a practical and insightful lesson map for clients:

• The learning objectives
• The post-learning
• Performance objectives
• The application exercise or exercises for practice with feedback to really build skills and confidence to ensure transfer back to the job
• Whether or not it would be helpful for the learner to see the expected performance prior to the exercises
• What information needs to be presented prior to the demonstrations and application exercises
• What content already exists
• What barriers exist to desired transfer back to the job

The success of introducing this method into your ISD can help ensure, that you uncover and meet learning needs.

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The North American dashboard camera market was valued at USD 67.2 million in 2020, and it is expected to reach USD 169 million by 2026, registering a CAGR of 15.4% during the forecast period (2021-2026). With more than 143 million Americans commuting daily, there’s no doubt that car accidents are bound to happen. The market studied has expanded rapidly over the last few years due to a considerable rise in the number of accidents and thefts, which have led to the government mandating the installation of dashcams.

- Driving assistance systems have gained popularity recently, owing to the drastic rise in the number of accidental fatalities that have been reported in the last decade. The demand for better assistance systems to categorically judge imminent dangers, and guide drivers, have emerged as a viable product in the automotive sector. Driver assistance systems are currently being used in the luxury cars segment predominantly. Many connected car vendors are developing driver assistance technology (expected to be commercialized during the forecast period). For instance, BMW developed Driving Assistance Plus (driving assistance system) for its models. They are also developing camera-based ADAS technology, in partnership with Bertrandt.

- Autonomous cars with dashboard cameras offer increased data transparency, which is expected to relieve public fears and lead to safer deployments of driverless technology. Currently, most of the fully autonomous vehicles are in their testing phase. Several automobile industry giants, like BMW, Daimler, Volkswagen Group, and Volvo, among others, are testing their self-driving cars. Autonomous cars are already in use across the United States. In January 2020, Nextbase launched of the 622GW 4K model dashcam adding to the list of first-ever features in the market-leading range (Emergency SOS, Alexa Built-In) with 4K HD recording, Enhanced Night Vision, Extreme Weather Mode, Digital Image Stabilization, what3words, ultra-fast 5GHz Wi-Fi, and more.

- According to the estimations by Insurance Information Institute (III), each year, property and casualty insurance companies lose an average of USD 34 billion to fraud. As per the National Insurance Crime Bureau (NICB), auto insurance fraud makes up the largest share of that loss. Insurance Information Institute estimated that the cost of insurance fraud (property, casualty, and auto) is USD 30 billion per annum in the United States alone. According to the Insurance Bureau of Canada, fraudulent auto insurance claims cost about USD 1.6 billion per year in Ontario alone. Thus, in the United States and Canada, where large magnitudes of auto insurance fraud occur, supporting the proliferation of dashboard cameras can save billions.

- The restrictions put in charge to limit the diffusion and impacts of COVID-19 have had a widespread effect on people's lives and the way people travel in their vehicles. The pandemic has affected all forms of transport, including cars and public transport in cities, to buses, planes, and trains globally. Global activities related to road transport was almost 50% below the 2019 average by the end of March 2020. Moreover, Puerto Rico, a United States territory with stringent restrictions in place, prohibits residents from going anywhere besides the supermarket or pharmacy after 9 p.m. or risk a USD 5,000 fine or six months in jail. Taking all these instances into account, the dashboard camera market is expected to be significantly affected until the traveling restrictions are eased in the region.

Key Market Trends

Dual-channel Dashboard Camera to Drive the Market Growth

- Multi-lens dashboard cameras serve a lucrative segment to invest in, majorly for dashboard camera manufacturers, thereby, driving an increasing preference for dual-channel dashboard cameras, over single-channel dashboard cameras. Demand for multi-channel dashboard cameras was restricted in the past, due to the complication of processing, as video streaming of the two views were captured and recorded simultaneously.
- Dual-channel dashboard cameras use two camera modules, in which, one is equipped outward, to record incidents that occurred in front of the vehicle. In contrast, another is used to record the interior of the car. These are expected to gain high traction due to their implementation in private taxi services, such as Uber, Lyft, and Bookmycab. These devices are energy efficient and provide recording features of both internal and external environments of vehicles.

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- The systems comprise two cameras with high-resolution feed for front and rear video recording. These devices have built-in GPS and Wi-Fi, which will support the live location tracking feature, which allows the owner to access the device using smartphone applications. The availability of impact and motion detection features aids in speed detection and vehicle accidents, thereby further providing alerts to drivers.

- Also, these camera modules are used for security applications, when a vehicle is parked, as its application includes recording video evidence of theft and hit-and-run accidents. According to AT&T, the annual accident rate for commercial fleets is approximately 20%. Fleet accidents have one of the most expensive injury claims for business, with an average cost of about USD 70,000 per accident. This has emphasized on the need to manage the commercial fleet, as well as to claim insurance and abide by employee policies rightly.

United States is Expected to Hold Major Share

- Various companies and startups have made significant investments to increase their presence in the region and aid the adoption rate. The existing companies are innovating new products to expand the product portfolio to gain market traction and increase their market share.
- For instance, in May 2019, Garmin Ltd launched the new Dash Cam 46/56/66W and the Dash Cam Mini, the latest additions to its popular dashboard camera lineup. The new series includes an ultra-compact design, high-resolution video, an extra-wide field of view, GPS, and voice control; the drivers can easily find a Garmin dash cam that is tailored to their specific needs.

- Similarly, a group of startups in the United States have developed an innovative business model, wherein the drivers are offered monetary rewards for installing dashboard cameras in their vehicles. As a result, an increasing number of ride service providers across North America, such as Lyft and Uber, have started deploying in-car DVRs to record their rides.

- The 2020 Hyundai Sonata, which was first displayed at the North American auto show, has five cameras installed throughout the car, four of which are used to provide the driver with an enhanced view of the vehicle's exterior.

- Also, Cadillac's new CT5 compact sedan has a hands-free driving assistant that can navigate most of the highways in the United States on its own. It was unveiled at the auto show, and there's a camera on top of the steering column that monitors the driver awareness.

- In addition, the current lack of direct discounts from insurance companies for the installation of dashcams is estimated to have an impact on the low interest of the US consumers. However, stringent regulations mandated by the government, due to the growing number of accidents in the United States, are expected to propel the growth.

Competitive Landscape

The North American dashboard camera market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market shares and profitability. The companies operating in the market are also acquiring start-ups working on dashboard camera technologies to strengthen their product capabilities. Some of the key development in the market are:

- In January 2020 - Garmin Ltd, announced the Garmin Dash Cam Tandem, its first dual-lens dash camera that offers drivers complete video coverage of their surroundings due to two 180-degree field of view lenses that record in tandem day and night. The dash cam high-definition 1440p front-facing camera lens with Garmin Clarity HDR can capture crisp footage showing critical vehicle details.

- In January 2020 - Thinkware unveiled a few new products in Las Vegas and one of which is the T700, their most connected dash cam to date that uses LTE Cat 4 technology to transmit videos and the company announced to launch of QXD Mega 4CH - a Full HD 4-channel dashcam system that covers front and rear, as well as left and right of the vehicle to give the most comprehensive coverage of the surroundings of the car later in 2020.

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Contact Us:
Poojan Dogra
Public Relations Manager
Statzy Market Research
Email : This email address is being protected from spambots. You need JavaScript enabled to view it.
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