How Facebook Advertising Management And Blogging Work Together To Boost Your E Commerce Business

If you belong to the e-commerce sector, you’d know how vital it is to come up with strategic digital marketing strategies. And for you to maximise your presence, you shouldn’t just rely on one aspect of the whole picture — bear in mind that methods like blogging and Facebook advertising management achieve greater results when combined in a single, comprehensive plan effectively.

Here’s how these two can help boost your e-commerce business.

The Benefits of Blogging

First and foremost, it’s important to address the question: Just how significant the role of blogging is?

One of its best benefits is it can reach your target specific audience. If you’re selling baby products on your site, your blog should revolve around the perks of your offerings. In this case, your blog can directly resonate with what parents and other guardians want. At the end of the day, you’ll gain higher chances of attracting and converting high-quality leads.

Because blogs are a relatively longer form of digital content, it gives you an avenue to appropriately incorporate effective SEO practices — like using the right keywords or key phrases and link-building. You can do this one more cost-effectively with the help of an SEO and a Wordpress web design agency.

When you continuously supply your site with quality blogs, you’re also strengthening your authority and reputation in your specific sector. Over time, you’ll attract loyal viewers and customers who will willingly visit your website to know more about a certain topic related to your business products.

Maximising Your Facebook Ads

Like what any WordPress web design agency would advise, e-commerce businesses should learn how to grow their network through social media marketing. Running Facebook ads, in particular, can help you leverage the platform’s large audience.

Similar to pay-per-click advertising, you have the liberty to choose how much you want to spend for a specific ad campaign. To yield better results, you have to specify your target audience: Their demographics, their interests, etc.

In every ad you run, you have to go back to the basic — what is your goal? Do you want to increase the installations of your business’ mobile app? Do you want to increase the readership of your blogs, and eventually reach more people who’d most probably buy your products? Depending on your goal, you also have to carefully choose your call-to-action (e.g. Learn more, shop now) and your ad format (e.g. Carousel, slideshow).

The perks of managing your Facebook ads well include reaching the right people more efficiently, getting access to insightful analytics, and knowing your audiences’ behaviour better, which in turn can help you create more effective blogs and business plans.

Boost Your E-Commerce Business Today!

Gain a larger audience and better showcase your products with the help of SiteWizard. Backed by more than two decades of experience, they offer digital marketing services that include blogging and Facebook advertising management. Each of their account managers is keen to help their clients in every step of the way — from initial consultation to implementation to reporting. Learn more about their services at http://www.sitewizard.co.uk/facebook-advertising/ and http://www.sitewizard.co.uk/wordpress-web-design. Reach out to them via 01622 200 045 or This email address is being protected from spambots. You need JavaScript enabled to view it..

SQUAN Appoints Eric Lord as Northeast Regional Director Business Development

Bringing Over 15 years of Experience, Eric will Lead SQUAN’S Ongoing Business Development Initiatives

Carlstadt, NJ – January 25, 2021  SQUAN, an industry leader specializing in telecommunications design/build services for network infrastructure, announced today the appointment of Eric Lord as its new Northeast Regional Director, Business Development. As part of SQUAN’s expansion strategy, Eric will provide support by adding to the company’s existing client portfolio, developing new business opportunities, and strengthening business alliances. The appointment is in sync with the company’s efforts to accelerate business growth.

In Eric’s new role at SQUAN, his primary responsibilities include supporting ongoing business development initiatives, managing incoming RFPs, collaborating across multiple departments, pursuing new and managing existing client relationships as well as assisting in marketing initiatives. Highly experienced in his field, Eric has garnered a wealth of industry knowledge from his past professional experiences that he will leverage in this new role aiding SQUAN’s growth and expansion prospective.

Eric brings over 15 years of sales leadership experience in domestic and international markets including wireless telecom, utilities, government, industrial and renewable energy. Prior to joining SQUAN, his roles included Business Development Manager at Flash Technology since 2013 where he played a central role in developing and growing clients and successfully introducing several new turnkey service programs to both the telecom and utility markets. In addition to that, he managed Sales Operations in the North America Region during his time at SuperPower Inc.

“Eric’s drive for excellence with client relations, leadership skills, and excellent understanding of the industry has served as the stepping-stones for further growth in his career,” said SQUAN CSO and EVP Keith Pennachio. “We are thrilled to have Eric on board and for him to add his diverse experience to our team in a meaningful way.”

In addition to his role with SQUAN, Eric will continue to serve on the National Association of Tower Erectors (NATE) Tradeshow Committee and remain active in state wireless associations throughout the region. Eric holds a Bachelor of Arts from the University of Rochester as well as a Master of Business Administration (M.B.A), Business Strategy from Sage Graduate School, New York.

About SQUAN

SQUAN combines its unique and in-depth knowledge of network engineering and fiber construction to solve complex and evolving telecommunications problems around macro networks, small-cell, DAS, 5G, IoT and smart cities for wireless, wireline and enterprise customers. SQUAN is focused on the evolution of communications networks of all types and how new technologies are changing the landscape of infrastructure. SQUAN provides design/build and advisory services for backhaul, small-cells, C-RAN, fiber, Right-of-Way, technical installs and maintenance. For more information visit: http://www.squan.com, or contact SQUAN’s Head of Strategy, Keith Pennachio at kpennachio(at)squan(dot)com.

Products, service names, and company logos mentioned herein may be the registered trademarks of their respective owners. All rights reserved.

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PR Contact:

Isha Kamani

MRB Public Relations 

(732) 758-1100 x 109

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ATEN Launches DisplayPort KVMs for Control of Multiple Computers from a Single Seat

Leading KVM Manufacturer Continues to Support Various Industry Needs by Providing Versatile KVM Options

IRVINE, CA – January 26, 2021 – ATEN Technology, Inc., the technology leader and global manufacturer of KVMand AV/IT connectivity and management solutions, today announced the launch of its new 8-Port USB 3.0 4K DisplayPort KVM Switch (CS19208) and 16-Port USB 3.0 4K DisplayPort KVM Switch (CS19216). The solutions can effectively access and control up to 8 or 16 DisplayPort computers from a single USB keyboard, USB mouse, and monitor console. With its dual-interface console, users can choose between DisplayPort/HDMI video output supporting high video quality up to 4K DCI (4096 x 2160 @ 60Hz), presenting crystal-clear visuals.

To meet the needs of easy expansion and flexibility, these devices can be cascaded to two levels to control up to 128 or 256 computers from a single console. Furthermore, they support multi-display function by stacking up to eight units to compare and analyze information on 8 monitors at most, which substantially streamlines the working environment. This is helpful in server room management, to control multiple parts of a manufacturing process, regulate numerous flight simulators, and to make it easy to switch computers in a control center. 

“ATEN’s new 8 /16 Port 4K DisplayPort KVMs are the first of its kind, offering many ports bundled with features such as DynaSync switching, cascadable to control over 100 computers and being rack-mountable,” said Aaron Johnson, senior product manager, ATEN Technology, Inc. “Due to its expansive capabilities, it is especially suitable for control rooms, server room management industries with high definition requirements such as healthcare and automation , air flight simulation and training, IT administrators who manage company servers, or IT network and infrastructure for internal data center.” 

Key features:

  • Superior video quality– up to 4K DCI (4096 x 2160 @ 60Hz) and built-in 2-port USB 3.1 Gen 1 hub with SuperSpeed 5 Gbps data transfer rates
  • Cascadable to two levels – controls up to 128 computers for 8 port 256 for 16 port
  • Multi-Display feature– stack up to eight CS19208 units and display video from up to 8 monitors (dual display / triple display / quad display / multi-display)
  • Video DynaSync™– an exclusive ATEN technology that eliminates boot-up display problems and optimizes the resolution when switching among different sources
  • EDID Expert™ – selects optimum EDID mode for smooth power-up and highest quality display
  • Supports a DisplayPort or HDMI video output – allows you to choose an appropriate video output and deploy console with flexibility
  • Built-in 2-port USB 3.1 Gen 1 hub with SuperSpeed 5 Gbps data transfer rates
  • Computer selection via pushbuttons, hotkeys, OSD, and RS-232 commands
  • Firmware upgradable

 

 

Pricing and Availability:

ATEN’s CS19208 and CS19216 will be available for purchase and shipping in January through ATEN’s distribution and reseller partners: http://www.aten.com/us/en/where-to-buy/.

CS19208 MSRP: $1488.50

CS19216 MSRP: $1784.25

For more information, product features and technical specifications, visit: 

https://www.aten.com/us/en/products/kvm/rack-kvm-switches/cs19208/

https://www.aten.com/us/en/products/kvm/rack-kvm-switches/cs19216/

 

For more information about ATEN’s complete line of KVM solutions, visit: 

https://www.aten.com/us/en/products/?category=kvm

 

About ATEN Technology, Inc.

ATEN Technology, Inc. is the technology leader and global manufacturer of KVM and Pro AV connectivity solutions, and the U.S. subsidiary of ATEN International Co., Ltd. (TWSE: 6277), established in 1979. A certified member of the HDBaseT Alliance, holding over 630 industry patents, ATEN offers integrated KVM, Professional Audio (Pro AV) and Intelligent Power solutions, across all industries including corporate, commercial, government, industrial, entertainment, educational and retail environments. 

A technology-first company, ATEN’s advanced ability to quickly develop customized solutions in KVM, Pro AV, PDUUSB and data communication lines allows the company to build products that connect, manage and optimize electronics based on customer need. ATEN’s comprehensive portfolio of innovative, reliable products is available worldwide, with local U.S support.

For more information, visit: www.aten.com/us/en/ and follow @ATENConnect on Twitter or on LinkedIn.

Products, service names and company logos mentioned herein may be the registered trademarks of their respective owners. All rights reserved.

PR Contact:

Isha Kamani

MRB Public Relations for ATEN

+1 732.758.1100, x. 109

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Digital Defense Inc Technology Integration with LogRhythm Improves Threat Detection and Response Through Risk Based Prioritization

Frontline Vulnerability Manager and LogRhythm’s NextGen SIEM Platform Help Enterprises and Service Providers ID and Clean Up Infections Early On

SAN ANTONIO – January 27, 2021 – Digital Defense, Inc., a leader in vulnerability management and threat assessment solutions, today announced the integration of its Frontline Vulnerability Manager™ (Frontline VM™) proprietary scanning technology, part of its Frontline.Cloud™ cloud-native software as a service (SaaS) platform, with the LogRhythm NextGen SIEM Platform. The combined solution improves threat detection and response through risk-based prioritization and remediation that can be leveraged by any size organization or as part of a comprehensive managed services offering for managed security providers (MSPs) and managed service security providers (MSSPs).

“The Digital Defense Frontline VM integration with the LogRhythm Platform will provide users with a powerful on-demand vulnerability management and threat assessment solution that adds real-time risk and threat posture, helping security teams identify vulnerable systems and prioritize response for faster detection and neutralization of cyber threats,” said Sanjay Raja, vice president of strategy and technical marketing at Digital Defense.

As security information and event management (SIEM) becomes the basis for security operations center (SOC) platforms, integrating vulnerability management and risk posture information helps security teams understand which systems are most severely impacted by threats and provide needed context for security teams to remediate systems. As a member of the LogRhythm Technology Alliance Partner (TAP) Program, Digital Defense enables clients, MSPs and MSSPs to leverage vulnerability and threat assessment data from Frontline.Cloud that is ingested and correlated by the LogRhythm Platform to assess the risk posture of systems and leverage that data to prioritize threat investigations and remediation efforts.

“The technology integration with Digital Defense allows us to offer our joint customers a more complete security solution and greater protection across the full threat lifecycle,” said James Carder, CSO and VP of Labs, LogRhythm. “It will improve both security teams’ overall threat detection and response capabilities, as well as MSPs’ and MSSPs’ delivery of effective managed detection and response programs.”

The integration supports on-premises, hybrid-cloud and multi-tenant environments to provide the following benefits:

  • Cloud feeds real-time asset information and context into the LogRhythm NextGen SIEM Platform, including deduplication of assets such as virtual, cloud and mobile infrastructures that are dynamic in nature.
  • In a dedicated dashboard within the LogRhythm Platform, Frontline.Cloud provides customized vulnerability risk and threat posture and prioritization based on business criticality for each asset.
  • The LogRhythm Platform can provide better prioritization, real-time asset context and risk posture customized for client environments with the goal of empowering security teams to accelerate attack remediation efforts.

The Frontline.Cloud and LogRhythm integration is currently in use by Avertium, a managed security and consulting provider that delivers secure, comprehensive digital solutions, including extended detection and response (XDR).

“The bedrock of Avertium’s approach to XDR is rigorous execution orchestrated through tightly integrating the core technologies a modern security operations center thrives on,” said Paul Caiazzo, SVP of security and compliance at Avertium. “The collaboration between Digital Defense and LogRhythm is a force multiplier that widens visibility, expands scale and accelerates our mission to protect Avertium’s customers worldwide.”

For more information about the Digital Defense Frontline Vulnerability Manager and LogRhythm SIEM integration, visit: https://www.digitaldefense.com/technology/frontline-vm-integration-logrhythm-siem/.

For a complete list of Digital Defense’s technology integrations, visit: https://www.digitaldefense.com/partners/technology/.

 

About Digital Defense:

Serving clients across numerous industries, Digital Defense’s innovative and leading-edge technology helps organizations safeguard sensitive data and ease the burdens associated with information security. Frontline.Cloud, the original Security SaaS platform, delivers unparalleled accuracy and efficiencies through multiple systems including Frontline Vulnerability Manager (Frontline VM), Frontline Web Application Scanning (Frontline WAS), Frontline Active Threat Sweep (Frontline ATS) and Frontline Pen Test, while SecurED®, the company’s security awareness training, promotes employees’ security-minded behavior. The Digital Defense Frontline suite of solutions, underpinned by patented technology and complemented with superior service and support, are highly-regarded by industry experts, as illustrated by the company’s designation as a 2021 Tag Cyber Distinguished Vendor, 2020 U.S. Department of Labor Platinum Medallion Award, a five-star review in SC Magazine and CRN 5-Star Partner Program rating.

Contact Digital Defense at 888-273-1412; visit www.digitaldefense.comour blogLinkedIn or follow @Digital_Defense on Twitter.

About LogRhythm:

LogRhythm’s award-winning NextGen SIEM Platform delivers comprehensive security analytics; user and entity behavior analytics (UEBA); network detection and response (NDR); and security orchestration, automation, and response (SOAR) within a single, integrated platform for rapid detection, response, and neutralization of threats. Built by security professionals for security professionals, LogRhythm enables security professionals at leading organizations NASA, Xcel Energy and Temple University to promote visibility for their cybersecurity program and reduce risk to their organization each and every day. LogRhythm is the highest-ranked provider for customer satisfaction in G2 Research’s grid report for SIEM. To learn more, please visit logrhythm.com.

All trademarks are the properties of their respective owners.

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Media Contacts:
Angela Tuzzo

MRB Public Relations

This email address is being protected from spambots. You need JavaScript enabled to view it.

732-758-1100, x. 105

            

Ashlyn McLean          

Digital Defense, Inc.

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210-582-6117

EU Releases Technical Guidance on Leave On Hand Gels

On November 12, 2020, the European Commission released a technical guidance document that provides a non-exhaustive list of product claims that do not support the classification of leave-on hydro alcoholic hand gels as cosmetic products due to perception.

The document was published following the findings of the Sub-Group on Borderline Products on October 8, 2020, which were endorsed by the Working Group on Cosmetic Products via written procedure on October 23, 2020 and at its meeting on 12 November 2020.

The technical document complements the latest borderline manual and the guidance on the applicable legislation for leave-on hand cleaners and hand disinfectants.

Labeling elements that would not support a main cosmetic function of leave-on hydro alcoholic hand gels (not to be used on cosmetic products):

Claims:

  • Antibacterial, antimicrobial, antiviral, virucide, antifungal (and their attributes, such as ‘antiviral properties’, ‘antibacterial ingredients’, ‘inhibits bacterial growth’)
  • Disinfecting, disinfectant, disinfection, sanitizer, sanitizing
  • Antiseptic
  • Kills X% bacteria/viruses/microbes
  • Decontaminating
  • Formulation recommended by the World Health Organisation (WHO)
  • Anti-COVID-19, anti-coronavirus, anti-SARS

References or allusions to:

  • Infection, pandemic, diseases
  • COVID-19, coronavirus, SARS-CoV-2
  • Microorganisms, bacteria, viruses, pathogens, germs, fungi
  • Disinfection
  • Medical use
  • Percentage of alcohol in the product
  • Safe hands

Pictures or graphical elements of:

  • (Corona)virus, bacteria, microbes
  • (Red) cross (when suggesting a medical connotation)
  • Shield (when indicating protection against microorganisms)
  • STOP sign (when indicating preventing/controlling the spread of a disease or infection or microbes)
  • Any sign related to hospital, pharmacy, ambulance, first aid, etc.
  • CLP pictograms

 

SGS Hand Sanitizer and Disinfectant Services

SGS offers a comprehensive range of testing and compliance solutions to help manufacturers and suppliers deliver safe and compliant products to their target markets. Learn more about SGS’s Hand Sanitizer and Disinfectant Services. 

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full EU Commission Publishes Borderline Working Document on Leave-On Hand Gels SafeGuardS. 

Subscribe here to receive SGS SafeGuardS direct to your inbox.

For further information contact:

Queenie Ho-yan TSE

Assistant Technical Service Manager

Tel: +852 2765 3672

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: www.sgs.com/cpch

LinkedIn: sgs-consumer-goods-&-retail

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.