Award winning Kent based web agency – Whitefish Marketing – have signed up another new accountancy client.  M. Willis Accountancy who provide a customer focused and highly cost-effective service for the self-employed, specializing in assisting SME businesses to grow, chose Whitefish Marketing as their digital partner to help increase exposure for their new brand.

The core medium chosen was social media marketing, where the client wanted to increase exposure of his new Facebook business page https://www.facebook.com/mwillisaccountancy/ Budget was always going to be a factor for a new brand start-up, so an organic approach was selected over Facebook PPC adverts.

Mark Willis, the director of M. Willis Accountancy voiced his opinion of the service so far:

“Highly recommended. I found Whitefish Marketing through a google search for Accountancy Marketing

Chris was extremely helpful in answering any queries and now promotes my Facebook Business page”

The organic approach undertaken sees the Whitefish Marketing team engage with prospective business and clients on behalf of M. Willis Accountancy, through 3^rd party Facebook groups and forums.

Chris Surridge from Whitefish Marketing had this to say:

“This is an interesting project, as we are effectively engaging with prospective customers on behalf of the client.  To an extent we need to fully understand his business proposition and any selected messages they wish to portray to the public.  We’re not merely broadcasting here, but rather trying to strike up 2-way discussions with prospective businesses who would be interested in M Willis Accountancy services.”

Whitefish Marketing specialise in digital marketing for accountants and have a number of accountancy firms on the books, including some Accountancy Age Top 100 firms.  They purely provide digital marketing services and focus heavily on SEO, PPC, and Social Media Marketing as well as the initial Web Design and Web Development.

For more information on Whitefish Marketing, head to their website at www.whitefishmarketing.co.uk or call their Kent office HQ on 01303 720 288.

SGS, the world’s leading provider of testing and certification services, offers a comprehensive range of testing services to help manufacturers develop high quality and compliant footwear products for markets all over the world.

An important aspect of footwear is comfort but that does not just mean softness. SGS’s testing capabilities cover all aspects of comfort, including:

• Water resistance & penetration
• Drying times
• Cushioning/shock absorption
• Compression/energy absorption
• Resilience
• Odor
• Insulation
• Sole skid resistance

SGS is taking this holistic approach to shoe comfort testing at a time when more and more people are buying their shoes online and are therefore unable to consider whether a shoe is ‘comfortable’ before they buy.

The average human walks around the Earth four times in their life (115,000 miles). The shoes we wear are therefore important to us and, as a population, we are willing to spend considerable sums on buying fashionable and comfortable shoes. This is demonstrated by the fact the average consumer spends USD 277.09 on shoes in the US, the world’s largest apparel market. 

Shoes that are uncomfortable are easy to define because they lead to bunions, blisters, athletes’ foot, corn, fallen arches, heel pain, joint aches, and in-growing toenails. It is, however, more difficult to define ‘comfortable’.

Whether a shoe is comfortable has a lot to do with performance. For example, a shoe worn by Captain Scott on his attempt to reach the South Pole might be considered heavy and uncomfortable in normal life but in the conditions he expected to face, it might be considered comfortable. In fact, his specially designed shoes incorporated the latest technologies but still failed to perform correctly, leaving the explorers with severe frostbite.

Softness is not the only factor to consider when looking at comfort. Manufacturers also need to consider protection and performance. Modern shoes not only protect our feet, they also augment our own abilities, and they must fit the job they are required to perform. For example, Usain Bolt’s custom-made shoes needed to be comfortable only in terms of a short sprint, but a waitress or waiter’s shoes need to be comfortable for a long period of time.

When a manufacturer develops a new shoe, they need to consider a range of comfort concepts. If they fail to develop comfortable shoes within the parameters of the user and the task they are designed to perform, then they are uncomfortable and will be discarded. In the days of social media and online reviews, this can potentially be very damaging for a brand.  

SGS Clothing and Footwear Comfort Services

SGS has developed a range of testing services to help manufacturers produce high quality, compliant, and comfortable shoes for their target markets. Testing solutions include water resistance & penetration, drying times, cushioning/shock absorption, compression/energy absorption, resilience, odor, insulation and sole skid resistance. Learn more about SGS Clothing and Footwear Comfort Services. 

For more information, please contact: 

Paul Bridge

Deputy VP CRS Softlines

Head of Footwear Services 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: www.sgs.com/softlines

LinkedIn: sgs-consumer-goods-&-retail

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

Montreal, Canada (release-news) August 26, 2020 - Future Electronics, global leading distributor of electronic components, will be hosting a live session on Artificial Intelligence (AI) and Machine Learning at the largest ever virtual trade show and conference for electrical engineers set to take place August 31st to September 4th, 2020.

Artificial Intelligence (AI) and Machine Learning in Embedded Systems at the Edge

September 2nd, 2020 at 5:00 P.M. EDT

Speaker: JP Marcelino, Regional Sales Manager, FIS Specialist Team

There is a growing trend to bring AI and Machine Learning to the edge. The performance of today's edge devices has allowed many suppliers to implement machine learning solutions without having to send data back and forth into the cloud. In this webinar, Power Integrations will go through some basics of AI and Machine Learning, as well as what solutions various suppliers have put together to allow users to start implementing their own Machine Learning solutions.

Register for the event: https://www.allaboutcircuits.com/tech-days/summer-2020/future-electronics/webinars/ai-and-machine-learning-in-embedded-systems-at-the-edge/

About the 2020 Industry Tech Days Event

The 'Industry Tech Days' event will provide live interactions through which community members have the opportunity to learn about new services and products with real-time access to engineers and experts throughout.

The five-day event will transform the community-driven website All About Circuits into a digital expo floor, allowing attendees the opportunity to step into the traditional trade show environment from the comfort of their own home.

The event will feature 30 plus live sessions, spanning hundreds of topics across 15 premium event tracks which include cybersecurity, IoT Connectivity, Embedded Systems, and Test & Measure Innovations. The virtual platform will also offer participants the opportunity to participate in fireside chats, panel discussions, and specific product training courses.

About Future Electronics

Future Electronics is a global leader in electronics distribution, recognized for providing customers with global supply chain solutions, custom-tailored engineering services and a very extensive variety of electronic components. Founded by Robert G. Miller in 1968, Future Electronics believes its 5000 employees are its greatest asset, with 170 offices in 44 countries. Future Electronics is globally integrated, with a unified IT infrastructure that delivers real-time inventory availability and access to customers. With the highest level of service, the most advanced engineering capabilities, and the largest available-to-sell inventory in the world, Future's mission is always to Delight the Customer®. For more information, visit www.FutureElectronics.com.

Media Contact

Claudio Caporicci
Global Director Marketing Communications & Advertising
FUTURE ELECTRONICS
www.FutureElectronics.com
514-694-7710
This email address is being protected from spambots. You need JavaScript enabled to view it.

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Alexandria, Virginia (release-news) August 30, 2020 - Campbell Wealth Management, an Alexandria wealth management firm, has recently released a new website design showcasing their wealth management and retirement planning services. The new website design features an updated look and feel as well as more organized information regarding their experience and services. The new website was designed with the goal of providing potential clients with an easier to navigate and smoother homebase of information regarding their firm. In addition, they hope that this new site will more accurately represent who they are as a company and the high level of service their clients have come to expect of them.

In the new site, visitors will find that the site has an updated look that is more modern and easy to navigate. Furthermore, they will also notice that the homepage has a much more succinct and easy to follow description of their core services and mission as a wealth management firm. The firm is proud to release the new site and believe that it is a much more accurate representation of who they are as a team and the important services that they provide to their clients.

Campbell Wealth Management offers seniors and families a helping hand when it comes to planning for their retirement and establishing a safety net throughout their lives. The Campbell Wealth Management process is designed specifically to help people who are at or near retirement. It can help eliminate the uncertainty that can create anxiety and helps put clients on a proven path to making the most of the next several decades. Some of the most common benefits that Campbell's client's experience is the ability to live a more spontaneous life in retirement, be flexible enough to handle uncertain events, and it also allows clients to strive to set up a trusted and powerful legacy - something that is of huge importance.

With the addition of this new site, Campbell Wealth Management hopes that clients will be able to more easily learn about their core values as a company and what makes their process unique. They are excited to launch the new site and can't wait for new potential clients to learn about their business and how they can help set up long-lasting and robust wealth management programs. For more information, contact them today at (703) 782-5058 or visit their website at https://campbellwealth.com/. Their offices are located at 330 John Carlyle Street, Suite 400, Alexandria, VA 22314.

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