Fairfax, Virginia (release-news) December 31,2019 - Northern Virginia SEO company, 321 Web Marketing — whose portfolio includes marketing and other data-driven services for clients in industries ranging from insurance to contracting and lifestyle — recently revealed three powerful insurance marketing strategies for insurance agencies in an informative blog on their website. The content was written by an experienced digital marketer who has led multiple online marketing campaigns.

The blog names the following three types of marketing strategies as the best ones for insurance agencies to pursue:

● Local SEO: This refers to the practice of increasing search rankings and visibility for companies that serve customers face-to-face (e.g., brick-and-mortar businesses like a supermarket or a hardware store) within a close radius. The best way for insurance agencies to carry out this type of marketing strategy is to use keywords associated with their products that are locally based (i.e. "Car Insurance Fairfax"). Backlinks can also help improve local search results rankings.

● PPC (Pay-Per-Click): This marketing tactic involves a company placing an advertisement on a "host" website and paying said publisher a fixed amount every time the ad is clicked. Insurance agencies should determine their KPIs for such pay-per-click (or cost-per-click/CPC) campaigns to insure they are investing in the most effective ad options. Tracking negative and less-searched keywords can also help determine which types of users are most likely to convert to customers.

● Combination of Local SEO and PPC: Combining both types of strategies to promote a product or service can be effective for insurance agencies who have the budget to do so. The objectives of both types of campaigns should also be consistent and aligned with each other by focusing on the same keywords and phrases associated with a given product or service (e.g. "Fairfax Car Insurance").

Speak to insurance marketing experts at 321 Web Marketing for more information about which strategies or campaigns can most adequately serve your agency's needs and/or to schedule a free consultation. The professionals at 321 will help you establish credibility in the insurance industry, all while increasing website traffic, sales conversions, revenue and user engagement. Among the services 321 provides are content and email marketing, social media marketing, SEO and web design. Reach out to 321 Web Marketing today at 703-810-7557 or online at https://www.321webmarketing.com/. The company is located at 3925 Old Lee Highway, Suite 53-C, Fairfax, Virginia 22030.

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Fairfax, Virginia (release-news) January 3, 2020 - 321 Web Marketing - a Virginia SEO Company whose portfolio includes digital marketing services for clients in industries ranging from law and insurance to lifestyle and non-profit - recently educated readers on voice search optimization in an informative blog on their website. The content was written by Elijah Millard, the company's Digital Marketing Director, who has led successful online marketing campaigns for several organizations.

Voice recognition is now used by almost half of adults in the United States and is expected to continuously rise in popularity. In response, the digital marketing landscape has introduced a new wave of marketing techniques. One of which, known as voice search optimization, allows organizations to be discovered through voice searches in search engines such as Google or Bing. Voice search optimization involves performing keyword research based on popular voice searches and publishing content that is optimized with the keywords. Creating question-formatted content is a major component of voice search optimization, as the majority of voice searches come in the form of a question.

Businesses can incorporate voice search optimization into their content marketing strategy. They can target keywords specific to their industry to capture individuals who may not have otherwise discovered their organization. Local businesses have the ability to use location-based keywords in order to improve awareness of their brand in the city or state they operate in. Using question-formatted content, they can create content optimized for keywords such as "What is Business Insurance?" or "What is the Best Restaurant in Fairfax, VA?" It is important for businesses to define a clear audience and target specific keywords when using voice search optimization to yield the best possible results. Organizations should also have a mobile friendly website, as web users who utilize voice searches are more likely to use a smartphone than a tablet or computer to conduct the searches.

Speak to Elijah or any of the digital marketing experts at 321 Web Marketing for more information about how voice search optimization can benefit your organization and/or to schedule a free consultation. The professionals at 321 Web Marketing will develop and administer a campaign designed to increase website traffic, establish brand credibility and convert sales in your target market, all of which will help maximize your organization's profitability. Among the services 321 Web Marketing provides are content and email marketing, social media marketing, SEO and web design. Reach out to 321 Web Marketing today at 703-810-7557 or online at https://www.321webmarketing.com. The company is located at 3925 Old Lee Highway, Suite 53-C, Fairfax, Virginia 22030.

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Chantilly, Virginia (release-news) January 3, 2020 - The Fairfax roof repair contractors at Beyond Exteriors recently created a blog that explains why you should replace your attic insulation before winter. This often overlooked element of your home's construction can help you stay warm and save on heating costs this winter.

Attic insulation is a material that helps prevent cold air from entering your home through the roof. It is typically made of a mix of cellulose, commonly made from newspaper; fiberglass; and mineral wool; all of which are made from recycled materials. It can be purchased in loose fill, which is blown into the desired areas, or in loose batt, in which the insulation materials are pressed into a sheet and fitted between joists or studs in the home's framing. You may choose both types of insulation for different parts of your attic, or use only one to protect key areas from cold air. Carefully research your options and the best uses for each before selecting an insulation style for your home.

Replacing your attic insulation before winter has numerous benefits. The additional warmth new insulation provides can lower your utility bills, as you'll likely adjust the heat less often, and decrease wear and tear on your HVAC system for the same reason. Insulation can also create a safer home structure by preventing gradual damage from heat and evaporating water. Poor insulation can allow dust, dirt, mold, and other contaminants to enter your home, so better insulation can provide better indoor air quality. Indoor comfort is also improved and protected from outdoor air temperature fluctuations.

Working with a professional roofing contractor can help ensure that your attic is properly ventilated, insulated, and protected while saving you money on costly repairs and reinstallation. For more information about attic insulation or to schedule an appointment, contact the roofing contractors at Beyond Exteriors. The company's experienced roofers can assess your insulation and recommend a replacement strategy for a warm and comfortable home this winter. Beyond Exteriors can be contacted online at https://www.beyondexteriors.com or by phone at 703-854-9820. The company is headquartered at 14524 Lee Road, Unit E, Chantilly, VA 20151.

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