“Build it and they will come” only works in the movies.

Social Media is “build it, nurture it, engage them and they may come and stay”

- Seth Godin

The secret to great coaching - the quality of your relationships

Successful coaching businesses are those that lead to a relationship. Relationships truly are the new currency in today’s digital age. The voice of the client and the ability to provide a world-class service at every opportunity needs to be a top priority for every coach who is interested in building sustainable success into their business. It’s more important today than it was even five years ago as we evolve into today’s highly socialized marketplace where touchpoints almost demand to be turned into talking points.

As coaches we are no strangers to the conversation, it’s one of the most essential tools of our trade and this is good news because we know how to open conversations. It is conversations that lead to consideration, selection, renewal, referral, and advocates who will promote and defend our businesses and our brands.

Success in today’s market

In order to be successful in today’s market, we need to go beyond social media tools and tactics and develop a truly enabled and socially engaged coaching business. It’s not just about posting and promoting what you do, in fact, if that’s all you do it will hurt your brand.

It’s about creating value that accrues over time through loyalty, recommendations, and sharing. It’s about being aware of the measurements that calculate how well you are doing in creating authentic connections, inspiring interactions, and engagement with clients, colleagues, and prospects. It’s about getting social online!

Your social audience doesn’t owe you their attention. You have to earn it and that’s not done with a gimmick or a set of flashy ads.

The more connected people are the more they need to protect their space and the more selective they are about the information they choose to absorb. A social media consultant once told me, “Just because you are sitting in a bar doesn’t mean you want to spend all evening fending off unwanted advances” - the same is true for social media.